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Specifications
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About Business Directory Profiles
The directory profiles are designed to provide corporate showcasing opportunity of your key product offerings developed using our own search engine optimisation solutions. The profiles improve your chances of figuring on the top hits of your customers’ online searches. The result is higher visibility leading to increased business opportunities.
Specifications
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| a. Company profile upto 600 words including: |
- 600 words search engine optimized write-up
- Company logo (with a link to your site) and 5 images
- 2 free updates per annum
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| b. Company profile upto 100 words including: |
- 100 words search engine optimized write-up
- Company logo (with a link to your site) and 1 image
- 1 free update per annum
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About Banners (468X60)
Offered on the homepage and all the sections of the website, the full banner (468 X 60 pixels) is positioned to attract the attention of the readers.
Complying with the Interactive Advertising Bureau (IAB) standard sizes, the full banner gives you the right space to showcase your company's products. A prominent and well thought out positioning across the website including search results, directory listings, profiles and articles attracts the readers attention.
Two types of banners are offered – The Home page banner and Section banners. |
Specifications
| Name |
468 X 60 IMU – Full Banner (IAB Standard) |
| Width |
468 pixels |
| Height |
60 pixels |
| File Size |
Maximum of 20 kb |
| Formats |
JPEG, GIF, Flash |
| Destination |
Click-through URL and ALT text |
| Alt Text Limit |
65 characters including spaces |
| Animation |
Loop limit: Unlimited within 15 seconds |
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About e-Newsletter Advertising
The Plastics Global Newsletter for the plastics industry’s key decision makers. The database of e-newsletter audience comprises a multitude of high-profile decision makers and specifiers of the industry who are the regular users of the portal. In essence the key market segment built to suit your positioning.
e-Newsletter Banner
Offers the best position on the newsletter which is most visible and attracts the attention of our readers. This position offers lot of space for your creative ads (preferably an animated GIF).
| Name |
e-Newsletter Banner |
| Width |
360 pixels |
| Height |
150 pixels |
| File Size |
Maximum 25kb |
| Formats |
JPEG, GIF |
| Destination |
Click-through URL and ALT text |
| Animation |
Loop Limit: Unlimited within 15 seconds |
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Skyscraper
This space is the efficient way for your advertisement to be prominently visible with our rich mix of content. The standard IAB skyscraper position offers good exposure for time-sensitive events.
| Name |
Skyscraper |
| Width |
120 pixels |
| Height |
600 pixels |
| File Size |
Maximum 25kb |
| Formats |
JPEG, GIF |
| Destination |
Click-through URL and ALT text |
| Animation |
Loop Limit: Unlimited within 15 seconds |
Contextual Position
Contextual advertising banner slot featured alongside the relevant content category such as events, articles, interviews etc. A sure shot way of hitting the bull’s eye – placing the ad where the most relevant contents are. Use this position to create that unique brand awareness with the audience that matters.
| Name |
Contextual Position |
| Width |
120 pixels |
| Height |
120 pixels |
| File Size |
Maximum 20kb |
| Formats |
JPEG, GIF |
| Destination |
Click-through URL and ALT text |
| Animation |
Loop Limit: Unlimited within 15 seconds |
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Exclusive Sponsorship
An opportunity to use ALL advertisement options in a chosen issue of the newsletter to leverage the benefits of exclusivity at a competitive price. The sponsorship is a package that combines all offerings – banners, skyscraper, contextual position to maximise visibility to your marketing messages. |
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Direct Marketing
Direct marketing messages are sent by e-mail to the exclusive database of Automotives-Global.com , comprising high-profile business executives from the automotives industry who are the key decision makers. The database consists of executives and specifiers who are opt-in subscribers, identified by our research team. It is updated regularly. Our e-newsletters enjoy high hit rates and click throughs. The minimum order is 5,000 subscribers and orders should be booked at least two weeks in advance. Note: All the mailshots are sent to the executives in our database. The mailshots will carry a clear text message describing the sender and also instructions to unsubscribe.
Data Reported
Only open rates and click-through reports are available. Rich media and Javascripts are not accepted.
Creative
| Name |
Direct Marketing Email Message |
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| Width |
500 pixels (recommended) |
| Height |
900 pixels (recommended, no real limitation) |
| File Size |
Maximum 20kb excl images (remotely hosted) |
| Formats |
JPEG, GIF |
| Destination |
Click-through URL and ALT text |
| Message Subject |
65 characters including spaces |
| Animation |
Loop Limit: Unlimited within 15 seconds |
Pricing Structure
Direct Marketing campaigns are charged per e-mail address and the cost is (US$ 0.25) per address, for mail shots above 5,000 units. For mail shots below 5,000 units, the charge is (US$ 0.45)
Booking Example: 10,000 Direct Marketing messages cost: 10,000 x US$ 0.25 = US$ 2,500 |
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